Nom Nom Family
Creating a brand new youtube channel with just an idea of combining
3D animations and Indonesian children's song
3D animations and Indonesian children's song
After some research, it is apparent that there aren't any available Indonesian children's song that are pleasing and addictive to young kids eyes. For this project, I have the opportunity to lead and manage a team of 5 artists to make a successful youtube channel from just that idea alone.
Seemingly simple, but ambitious.
Project Goals & Challenges
Goal #1: Create a mascot, brand or a relatable character that can be use through out all nom nom videos.
Goal #2: Create an animation style within a tight deadline of 10 days/video.
Goal #3: Find a way to be able to upload new videos 3-4 times a week for youtube algorithm.
Goal #4: Research and analyze what is successful and whats not to improve viewer counts.
Goal #1: Create a mascot, brand or a relatable character that can be use through out all nom nom videos.
Goal #2: Create an animation style within a tight deadline of 10 days/video.
Goal #3: Find a way to be able to upload new videos 3-4 times a week for youtube algorithm.
Goal #4: Research and analyze what is successful and whats not to improve viewer counts.
Concepts
Nom Nom Studio is pretty straight forward regarding this topic. A bright happy family with twins (boy and girl) as their main characters. Blue and Yellows are chosen for the primary color as it resembles happiness and peace. Translating these concepts into 3D is not much harder since it is a low poly quality and targeted for young childrens.
Tight deadline with no specific directions
Concept is one thing, but a whole music video animation with no given direction is a challenge. Not to mention that we are given only 10 days to do everything from start to finish [story board, props modeling, animation and video editing] with just the song tracks and, this...
After the first song/video was done, I realized that we can't continue making new things all the time if we want to succeed on getting 1 video every 10 days without the team getting burnout.
Animation and Transition Library
I propose the idea of making animation and transition templates so we can get things done quicker as our library grows. I divided the team into two; one focusing on the templates and the others continue working on the new song while expanding our libraries.
Now that we're on track, time to scale up
We got the videos on time, but youtube algorithm has not kicked in.. What to do?
I believe research and copying other similar channel ways to grow are not a sin. Spamming by uploading song compilations daily and doing long hour livestream by repeating songs is what international channels are doing. We did some trials and errors while also improving our SEO, video and channel descriptions. It does kind of work in favor of view, watch time and subscribers count.
I believe research and copying other similar channel ways to grow are not a sin. Spamming by uploading song compilations daily and doing long hour livestream by repeating songs is what international channels are doing. We did some trials and errors while also improving our SEO, video and channel descriptions. It does kind of work in favor of view, watch time and subscribers count.
Community and Viewers Feedbacks
While we are proud to successfully get 30k subs and 1.000.000 views within the span of 1 year, the journey towards this goal is not that easy. We are thankful for many of the feedbacks that lead us here to this day.